Every app claims to care about privacy. Few actually do. In the age of AI, understanding what privacy really means has never been more important — especially when it comes to your family's most personal data.
The privacy spectrum
Privacy exists on a spectrum, and most companies land somewhere in the middle — collecting more than they need while promising to protect what they take.
On one end: apps that collect everything, use your data to train AI models, and sell insights to advertisers. On the other: tools that collect only what's necessary, process data locally when possible, and never use your information for purposes you didn't explicitly approve.
Questions to ask
When evaluating any tool that handles family data, ask:
**What data is collected?** Look beyond the marketing page. Read the actual privacy policy. Does the company collect more than it needs to provide the service?
**Where is data processed?** Is your data processed on your device, or sent to company servers? Cloud processing isn't inherently bad, but you should know what's happening.
**Who has access?** Can employees see your data? Is it shared with third parties? For what purposes?
**How is AI used?** If the product uses AI, is your data used to train models? Can you opt out?
**What happens when you leave?** Can you export your data? Is it truly deleted when you cancel?
Our commitment
At heyRosie, we've made specific choices about privacy:
- We don't train AI models on your family's data
- We don't sell or share your information with advertisers
- You can export everything at any time
- When you delete data, it's actually deleted
These aren't marketing promises. They're architectural decisions baked into how we build.
The bottom line
Privacy isn't about having nothing to hide. It's about having the right to decide who knows what about your life. When it comes to family memories, that right is sacred.