It started with a phone call. My father had just passed away, and as I sat in his empty house, I realized I couldn't remember the sound of his voice.
I had thousands of photos. Years of text messages. But the things that made him him — his laugh, the way he told stories, the advice he gave when I was struggling — those lived only in my fading memory.
I promised myself I would do better. I would capture more. I would record my mother's voice, write down my children's funny sayings, preserve the small moments that make up a life.
But life kept moving. Days turned into weeks. The moments I swore I'd remember slipped away, replaced by new ones I also failed to capture.
"The moments that matter most are the ones we assume we'll never forget — until we do."
The problem wasn't motivation
I tried everything. Journal apps, photo organizers, voice memos, cloud storage. Each solution solved one piece of the puzzle while ignoring the rest.
Photos lived in one place. Voice notes in another. The context — the story behind the moment — existed only in my head. And nothing connected them into something meaningful.
Worse, most tools were designed for productivity, not memory. They wanted me to organize, categorize, tag, and manage. I didn't want another app to maintain. I wanted something that could hold my memories with the care they deserved.
We started building for ourselves
My co-founder Sarah had the same frustration. As a mother of three, she felt the weight of time passing every day. Her oldest was about to leave for college, and she realized how little she had preserved of who they were at each age.
We started with a simple question: What would a memory system look like if it were designed by parents, for families, with the understanding that life is busy and memories are precious?
The answer became heyRosie.
More than an app
heyRosie isn't trying to be another photo album or journaling app. She's a memory companion — an AI that understands the difference between storing data and preserving meaning.
She helps you capture voice and context alongside images. She connects moments into stories. She remembers what you tell her and surfaces forgotten memories when you need them.
Most importantly, she's designed for the way families actually live — busy, distracted, and always meaning to do better about preserving what matters.
"We built the tool we wished existed when we needed it most."
Privacy is non-negotiable
We knew from the start that family memories are sacred. They're not data to be mined or content to be monetized. They're the most personal things we have.
That's why heyRosie is built with privacy at its core. Your memories belong to you. We don't train AI on your family's stories. We don't sell your data. We don't show you ads.
We make money by providing a service worth paying for — nothing more.
Your story matters
We can't give you back the moments you've already lost. But we can help you hold onto the ones that are happening right now.
Every laugh. Every milestone. Every ordinary Tuesday that will one day feel extraordinary in hindsight. These moments deserve to be remembered — not just as files in a folder, but as living memories with voice, context, and meaning.
That's what heyRosie is for. And we hope she can help your family the way we wish something had helped ours.
With gratitude,
The heyRosie Team
Parents, builders, memory keepers