Built to help families remember what matters.
heyRosie.ai helps families save the story, voice, people, and meaning behind life's moments — privately, intentionally, and over time.
Why we're building Rosie
Families capture more of life than ever, but the meaning behind those moments still slips away. Photos get stored. Messages get buried. Voices fade. The story behind a moment often lives only in someone's head until it disappears.
Rosie was created to solve that problem: to help families preserve not just what happened, but why it mattered.
We believe memory is more than media. It is story, voice, context, relationships, and meaning — the details that help people feel seen, known, and connected over time.
Founder story
Why Sujal started Rosie
As a parent, Sujal saw the same thing happening in his own life that happens in so many families: the photos were saved, but the stories around them were not.
The funny things kids said, the ordinary moments that later became meaningful, the voices of people we love, the details that make a memory feel alive — they were scattered across camera rolls, text threads, notes, and memory.
Rosie began with a simple belief: families deserve a better way to preserve not just what life looked like, but what it meant.
That belief became heyRosie.ai — a private memory system built to help families save the story, voice, people, and meaning behind the moments that matter.
“Photos show us what happened. But the story behind the photo is what families actually want to remember.”
What we believe
A photo is not the whole memory
The story, voice, people, and meaning behind the moment are what make it last.
Context matters
Rosie captures context, not just content — so memories stay meaningful over time.
Privacy is the foundation
Your memories stay yours. You choose what to save, what to share, and who can contribute.
Stories connect people
Remembering the details is one way people feel seen, known, and connected.
Built by parents
Rosie is built by a team that believes family stories deserve better than storage.
Sujal Shah
Founder & CEO
Six-time founder and parent, 20+ years building consumer tech products. Building heyRosie to solve a deeply personal problem: preserving meaning in family life in the AI age.
Gaurav Tewari
Co-Founder & CTO
AI-native builder and systems architect with 15+ years of experience. Expert in multimodal AI and backend infrastructure, focused on making memory computable and recallable.
Advisors
Guided by leaders in parenting, storytelling, memory, and consumer technology.
Kanika Chaddha-Gupta
Advisor
CNN anchor turned top parenting podcaster, host of That's Total Mom Sense. Expert in storytelling and family community building.
Ben Cook
Advisor
Founder of Memory Lane, sold to Storied. Serial builder in memory technology with deep expertise in growth and strategy.
Built to work with the life you already have
Rosie starts with photos, voice, and stories — then grows into a private memory system for the life you already have.
Over time, Rosie can help connect memories around people, places, stories, and moments so your family's life becomes easier to find, revisit, and preserve.
Your story matters.
Start with one memory. Add the story behind it. Keep it somewhere meaningful.
Your memories stay yours.